In order to correctly identify the risk factors in the live streaming e-commerce supply chain,analyze and judge the propagation law of risks in the live streaming e-commerce supply chain,construct the structural framework of the live streaming e-commerce supply chain,and simulate the operation process of the supply chain using complex networks.Firstly,identify 22 risk factors in the live stream-ing e-commerce supply chain,introduce the SIR risk contagion model.Secondly,set different initial risk states and propagation rules based on the classification of risk factors,and simulate and analyze the risk propagation process.It was found that the brand's sales strategy,the live streaming status of the an-chor,and the negative evaluations of the product and anchor by consumers in the live streaming room need to be given special attention.Finally,based on the risk propagation path and key risk factors,pro-pose management measures to control the operational risks of the live streaming e-commerce supply chain.
关键词
直播电商供应链/风险传播/复杂网络/SIR模型
Key words
live streaming e-commerce supply chain/risk propagation/complex network/SIR model
维普
万方数据