Advantages and trends of B2B platform economic development in Huaihai Economic Zone:a case study of 1688 platform
Employed the dynamic shift-share method,1688 platform is examined as a case to analyze the current state and advantages of the B2B platform economic development in Huaihai Economic Zone from both industry and spatial perspec-tives.The results indicate that the B2B platform economy in Huaihai Economic Zone is progressing rapidly and exhibits a promising development trend.Industries such as home and general merchandise,clothing and textiles,and light industry and food have experienced higher growth rates than the average for all industries,displaying significant structural growth advantages.The urban areas show more pronounced total and structural growth than the county areas,with Shangqiu urban district exhibiting a remarkable competitive edge and possessing the highest developmental potential.Advantageous and sta-ble regions are sparse within the area,while developing regions are predominant.Declining and disadvantaged regions dem-onstrate spatial clustering,indicating uneven development of B2B platforms.To further advance the platform economy's growth,it is suggested to enhance the construction of transportation logistics network and internet infrastructure,support and guide merchants to join the platform.
B2Bplatform economyshift-share analysisdevelopment typeHuaihai Economic Zone
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