符号学视角下陕北民歌的创新传播
Innovative Communication of Northern Shaanxi Folk Songs under the Perspective of Semiotics
王一霖1
作者信息
- 1. 四川大学 文学与新闻学院;四川大学 符号学-传媒学研究所,四川 成都 610207
- 折叠
摘要
陕北民歌作为中国民俗音乐文化的瑰宝,有着巨大的符号传播潜力.从陕北民歌传播与流变的历程看,在新媒体时代新的传播语境之下,拓展陕北民歌创新传播路径,构建陕北民歌文化传播新体系,重塑陕北民歌的文化价值,推动陕北民歌中的特色文化资源与现代社会需求相结合,将有助于陕北民歌走出现实困境.为应对陕北民歌面临的内外挑战,从符号学的视野出发,可以通过打造品牌效应、强化媒介意识、优化叙事能力,探索陕北民歌的转型与重生之路.
Abstract
Northern Shaanxi folk songs are a valuable asset of Chinese folk music culture and hold significant poten-tial for symbolic spread.From the perspective of the communication and evolution of Northern Shaanxi folk songs,under the new communication context of the new media era,expanding the innovative communication path of North-ern Shaanxi folk songs,constructing a new system of cultural communication of Northern Shaanxi folk songs,resha-ping the cultural value of Northern Shaanxi folk songs,and promoting the combination of characteristic cultural re-sources in Northern Shaanxi folk songs with modern social needs will help Northern Shaanxi folk songs out of the re-alistic predicament.In order to cope with the internal and external challenges faced by Northern Shaanxi folk songs,we can explore the transformation and rebirth of Northern Shaanxi folk songs by creating brand effect,strengthening media consciousness and optimizing narrative ability,from the perspective of semiotics.
关键词
陕北民歌/符号学/创新传播Key words
Northern Shaanxi folk songs/Semiotics/innovative communication引用本文复制引用
基金项目
国家社会科学基金重大项目(20&ZD049)
出版年
2024
NETL
NSTL
万方数据