Analysis on the promotion strategy of Fuzhou urban cultural tourism in the new culture and tourism era—based on IPA analysis and SICAS model
The 20th National Congress of the Communist Party of China emphasized that high-quality de-velopment of cultural tourism provides new opportunities for the tourism industry.During the Spring Festival and the"May Day"Golden Week in 2024,the national cultural tourism market experienced a"blowout"development.This article takes the urban cultural tourism scenic spot of Fuzhou as the re-search object,analyzes visitor's satisfaction and existing issues through IPA analysis model and SICAS model,and proposesthe improvement strategies of new media based on digital technology.The results showed that enhancing visitor experience and interaction is the key,and it is recommended to strengthen the digital construction and new media marketing of scenic spots.
urban cultural tourismIPA analysisSICAS consumer purchasing modelconsumer satisfac-tionvisitor satisfactiondigital technology
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