延边大学农学学报2024，Vol.46Issue(2) ：94-103.DOI:10.13478/j.cnki.jasyu.2024.02.013

新文旅时代下福州城市文旅提升策略分析——基于IPA分析与SICAS模型

Analysis on the promotion strategy of Fuzhou urban cultural tourism in the new culture and tourism era—based on IPA analysis and SICAS model

林莉 王振亮 陈乐群
延边大学农学学报2024，Vol.46Issue(2) ：94-103.DOI:10.13478/j.cnki.jasyu.2024.02.013
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新文旅时代下福州城市文旅提升策略分析——基于IPA分析与SICAS模型

Analysis on the promotion strategy of Fuzhou urban cultural tourism in the new culture and tourism era—based on IPA analysis and SICAS model

林莉 1王振亮 1陈乐群1
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作者信息

  • 1. 福建农业职业技术学院,福建福州 350007
  • 折叠

摘要

党的二十大强调文旅高质量发展为旅游业提供了新机遇.2024年春节和"五一"黄金周,全国文旅市场迎来"井喷"式发展.该文以福州城市文旅景区为研究对象,通过IPA分析模型和SICAS模型,剖析游客满意度及存在问题,提出基于数字化技术的新媒体改进策略.结果说明,提升游客体验和互动是关键,建议加强景区数字化建设和新媒体营销.

Abstract

The 20th National Congress of the Communist Party of China emphasized that high-quality de-velopment of cultural tourism provides new opportunities for the tourism industry.During the Spring Festival and the"May Day"Golden Week in 2024,the national cultural tourism market experienced a"blowout"development.This article takes the urban cultural tourism scenic spot of Fuzhou as the re-search object,analyzes visitor's satisfaction and existing issues through IPA analysis model and SICAS model,and proposesthe improvement strategies of new media based on digital technology.The results showed that enhancing visitor experience and interaction is the key,and it is recommended to strengthen the digital construction and new media marketing of scenic spots.

关键词

城市文旅/IPA分析/SICAS消费者购买模型/消费者满意度/游客满意度/数字化技术

Key words

urban cultural tourism/IPA analysis/SICAS consumer purchasing model/consumer satisfac-tion/visitor satisfaction/digital technology

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基金项目

2023年福建省中青年教师教育科研项目(JAS23247)

出版年

2024
延边大学农学学报
延边大学

延边大学农学学报

影响因子：0.559
ISSN：1004-7999
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