Exploring the innovative path of agricultural product live streaming marketing from the perspective of"Time with Yuhui"
This article takes"Time with Yuhui"as the starting point to systematically study the mode,logic,dilemma,and innovative path of agricultural product live streaming marketing in the digital economy era.Research has found that there are omnichannel marketing models for live streaming of agricultural products;Digital scenarios are the main logic of live streaming marketing for agricultural products;Live streaming marketing of agricultural products faces challenges such as insufficient brand awareness,live streaming content that needs improvement,imperfect live streaming supervision system;Optimization should be carried out through paths such as building agricultural product brands,optimizing the main body of agricultural product live streaming marketing and improving the supervision system of live streaming marketing.
agricultural product marketinglive streaming marketingrural revitalization common prosperityinnovation path
NETL
NSTL
万方数据
