Research on the Reconstruction and Application of Huizhou Culture Elements in Product Packaging Design
Huizhou culture is an important component of the excellent traditional culture of the Chinese nation,and an important carrier of Huizhou's humanistic tradition,historical tradition,and cultural charm.Promoting and inheriting Huizhou culture can continue the spirit of Huizhou culture and enrich its cultural connotations.Applying the Huizhou cultural elements to the product packaging design through deconstruction and reconstruction can not only highlight the regional characteristics of the product,but also broaden the dimensions of product packaging design.This article combines the connotation and value of modern packaging design and Huizhou cultural elements,analyzes the principles of Huizhou elements application,and proposes reconstruction ap-plication strategies covering material use,pattern use,color and language use,etc.
Huizhou cultural elementsproduct packaging designreconstruction applications