地方品牌形象设计中的水墨语言表现研究
Research on Ink and Wash Language Expression in Local Brand Image Design
贺婧1
作者信息
- 1. 合肥师范学院 美术与设计学院,安徽 合肥 230601
- 折叠
摘要
水墨语言汲取了水墨画的精髓,又不受传统水墨方法的约束,在材料与表现形式上得到了提升与创新.将水墨语言融入地方品牌形象设计中,不仅可以彰显企业的文化内涵,还能表现地方文化的思想精髓.结合水墨语言在品牌形象设计中的价值、契机及原则,提出科学的应用策略.
Abstract
Ink and wash language draws on the essence of ink and wash painting,without being constrained by traditional ink and wash methods,and has been improved and innovated in materials and forms of expression.Integrating ink language into local brand image design can not only showcase the cultural connotation of the enterprise,but also express the ideological essence of lo-cal culture.The article combines the value,opportunities,and principles of ink and wash language in brand image design,and proposes scientific application strategies.
关键词
地方品牌/形象设计/水墨语言/表现Key words
local brand/image design/ink language/performance引用本文复制引用
基金项目
合肥师范学院校级科研项目(2021SKZD15)
出版年
2024
NETL
NSTL
万方数据