Research on Ink and Wash Language Expression in Local Brand Image Design
Ink and wash language draws on the essence of ink and wash painting,without being constrained by traditional ink and wash methods,and has been improved and innovated in materials and forms of expression.Integrating ink language into local brand image design can not only showcase the cultural connotation of the enterprise,but also express the ideological essence of lo-cal culture.The article combines the value,opportunities,and principles of ink and wash language in brand image design,and proposes scientific application strategies.