摘要
在乡村振兴视域下,短视频能够借助丰富的视听语言全方位展现乡村风貌,描述乡村生活,使乡村文化完整地呈现在大众面前,为我国持续推进乡村振兴事业提供必要的抓手.特别在乡村文化数字化传播的视域下,借助短视频,能够重构媒介文化空间、唤醒村民的乡土情、激发本地人才返乡创业就业及参与乡村文化振兴事业的积极性.结合乡村文化数字化传播的内涵,分析短视频在乡村文化数字化传播中的功能、价值、问题,提出多样化的应对策略.
Abstract
In the perspective of rural revitalization,short videos can use rich audio-visual language to comprehensively showcase the rural style,describe rural life,and present rural culture fully to the public,providing necessary leverage for China's continu-ous promotion of rural revitalization.Especially in the perspective of digital dissemination of rural culture,short videos can recon-struct the media cultural space,awaken the local sentiment of villagers,stimulate the enthusiasm of all sectors of society to return to their hometowns for entrepreneurship,employment,and participate in the revitalization of rural culture.This article combines the connotation of digital dissemination of rural culture,analyzes the functions,value,and problems of short videos in digital dis-semination of rural culture,and proposes diversified response strategies.
基金项目
安徽省教育厅高校优秀青年人才项目(gxyq2021050)
安徽省教育厅质量工程项目(2022jyxm639)
NETL
NSTL
万方数据