Research on the Construction of Interaction in City Image Promotional Films from the Perspective of Visual Grammar——Taking the City Image Promotional Film of Yancheng Loving Yancheng as an Example
City image is the public's perception,overall view and comprehensive evaluation of a city's strength,vitality and de-velopment prospects,which reflects the specific characteristics of the city.In recent years,the Yancheng government has in-creased publicity on development planning,investment environment,ecological environment,urban spirit and so on to build the image of Yancheng as an international ecological city.This paper explores the visual resources of interaction in the City Image Promotional Film of Yancheng——"Loving Yancheng"from the perspective of visual grammar,aiming to find out how interaction between represented participants and interactive participants are realized.
NETL
NSTL
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