融媒体时代主流媒体短视频新闻传播策略研究
Research on the Communication Strategy of Mainstream Media Short Video News in the Era of Integrated Media
杨阳1
作者信息
- 1. 淮南师范学院 文学与传播学院,安徽 淮南 232038
- 折叠
摘要
融媒体时代下,短视频新闻以其生动、快捷的特点逐渐成为主流,其中内容爆发式的增长与高度的互动性特征日益凸显.然而,这样的传播形态也面临着泛娱乐化导致的严肃新闻需求降低、舆论控制困难等诸多挑战.主流媒体为应对这些困境,应积极尝试将娱乐与新闻相结合,以数据可视化增强受众的理解度;并对热点事件进行快速响应和纠错;针对不同平台的特点制定不同策略,同时强化与观众的沟通互动,邀请他们参与内容创作和意见反馈,从而推动短视频新闻在融媒体背景下的持续创新与发展.
Abstract
In the era of integrated media,short video news has gradually become mainstream due to its vivid and fast characteris-tics,with explosive content growth and highly interactive features becoming increasingly prominent.However,this form of com-munication also faces many challenges such as reduced demand for serious news and increased difficulty in controlling public o-pinion caused by pan entertainment.To address these challenges,mainstream media should actively attempt to combine entertain-ment with news,and enhance audience understanding through data visualization;and quickly respond and correct hot events;de-velop strategies based on the characteristics of different platforms,while strengthening communication and interaction with audi-ences,inviting them to participate in content creation and feedback,in order to promote the continuous innovation and progress of short video news in the context of integrated media.
关键词
融媒体时代/主流媒体/新媒体/短视频/短视频新闻Key words
the era of integrated media/mainstream media/new media/short video/short video news引用本文复制引用
出版年
2024
NETL
NSTL
万方数据