Research on the Communication Strategy of Mainstream Media Short Video News in the Era of Integrated Media
In the era of integrated media,short video news has gradually become mainstream due to its vivid and fast characteris-tics,with explosive content growth and highly interactive features becoming increasingly prominent.However,this form of com-munication also faces many challenges such as reduced demand for serious news and increased difficulty in controlling public o-pinion caused by pan entertainment.To address these challenges,mainstream media should actively attempt to combine entertain-ment with news,and enhance audience understanding through data visualization;and quickly respond and correct hot events;de-velop strategies based on the characteristics of different platforms,while strengthening communication and interaction with audi-ences,inviting them to participate in content creation and feedback,in order to promote the continuous innovation and progress of short video news in the context of integrated media.
the era of integrated mediamainstream medianew mediashort videoshort video news
NETL
NSTL
万方数据
