Research on the Content Characteristics of Tourism Performing Arts Stories Based on Self-consistency Theory:Taking Tianxianyuan Scenic Spot in Yancheng,Jiangsu Province as an Example
Research on the Content Characteristics of Tourism Performing Arts Stories Based on Self-consistency Theory:Taking Tianxianyuan Scenic Spot in Yancheng,Jiangsu Province as an Example
This article analyzes the characteristics of storytelling in tourism performing arts from the perspective of the content characteristics of tourism performing arts,and combines self-consistency theory to explore the impact of self-consistency on the storytelling characteristics of tourism performing arts. It also reveals the role that storytelling characteristics of tourism performing arts play between self-consistency and tourism support behavior. Using the PROCESS test method,the study found that:(1)tour-ists' self-consistency level significantly affects the storytelling characteristics of tourism performances,and self-consistency level can enhance tourists' tourism support behavior;(2)identified the characteristics of tourism performances that tell good local sto-ries,namely authenticity,educationality,emotionality,and narrativity;( 3 ) the storytelling characteristics of tourism perform-ances play a mediating role between self-consistency and tourism support behavior. The research conclusion is that the interpreta-tion of the feedback and interaction between tourism performing arts and local culture can effectively promote the sustainable de-velopment of tourism performing arts.
万方数据