The town featuring intangible cultural heritage is a characteristic cultural phenomenon.In promoting the coordinated development of material and spiritual civilizations,it gives access to local customs,cultural features,and emotional experiences.From the perspective of media culture,the brand image of towns featuring intangible cultural heritage faces developmental challenges such as content homogenization and single-channel for communication.By defining a clear niche to build a platform for disseminating intangible cultural heritage,we should integrate resources to construct a diverse and multi-dimensional communication system,innovating content,disseminating brand image with intangible cultural characteristics,and harnessing technology to promote online dissemination and offline inheritance of intangible cultural heritage,providing innovative paths and new momentum for the dissemination of the brand image of these towns,ultimately helping them transcend local boundaries and reach the world.
media culturetown featuring intangible cultural heritagebrand image
维普
万方数据
