营销审计中内部控制机制的有效性与优化
Effectiveness and Establishment of Internal Control Mechanisms in Marketing Audit
杨小东 1马薇薇2
作者信息
- 1. 蚌埠学院 机械与车辆工程学院
- 2. 蚌埠学院 经济与管理学院,安徽 蚌埠 233030
- 折叠
摘要
企业营销审计内部控制可以为企业战略经营提供良性指导,通过对企业的营销环境、目标、战略等进行周期性考察,确定发展的整体态势,形成清晰的发展认知.随着现代企业制度的推广,企业营销审计中内部控制机制得到重视并形成.本文深入分析营销审计中内部控制机制的有效性,对如何达成营销审计中内部控制机制的有效性进行阐述,并在此基础上提出其优化途径.
Abstract
Internal control of enterprise marketing audit can provide benign guidance for strategic operation of enter-prises.By periodically examining the marketing environment,goals and strategies of enterprises,the overall devel-opment trend is determined,and a clear understanding of development is formed.At present,some enterprises are experiencing phenomena such as a lack of integrity in the design of internal control in marketing audits,and a clear subjectivity in the internal control of marketing audits,making it difficult to fully utilize the effectiveness of the mechanism.This article provides an in-depth analysis of the effectiveness of internal control mechanisms in market-ing audits,proposes strategies to enhance the effectiveness of internal mechanisms in marketing audits,and con-ducts research on the establishment of mechanisms to promote the formation of a refined,comprehensive control and operation model for enterprises.
关键词
营销审计/内部控制/有效性/认知/提升Key words
marketing audit/internal control/validity/cognition/promotion引用本文复制引用
基金项目
安徽省高等学校科学研究项目(2022AH051899)
出版年
2024
NETL
NSTL
维普
万方数据