Effectiveness and Establishment of Internal Control Mechanisms in Marketing Audit
Internal control of enterprise marketing audit can provide benign guidance for strategic operation of enter-prises.By periodically examining the marketing environment,goals and strategies of enterprises,the overall devel-opment trend is determined,and a clear understanding of development is formed.At present,some enterprises are experiencing phenomena such as a lack of integrity in the design of internal control in marketing audits,and a clear subjectivity in the internal control of marketing audits,making it difficult to fully utilize the effectiveness of the mechanism.This article provides an in-depth analysis of the effectiveness of internal control mechanisms in market-ing audits,proposes strategies to enhance the effectiveness of internal mechanisms in marketing audits,and con-ducts research on the establishment of mechanisms to promote the formation of a refined,comprehensive control and operation model for enterprises.
NETL
NSTL
万方数据
维普
