Change of Perceived Destination Image and Its Causes from the Perspective of Tourism Corridor——Taking Cities in Yellow River Basin of Shaanxi for Example
This paper analyzes the change of destination image perception after the construction of tourism corridor using network attention,then analyzes the cognitive attribute combination of destination image based on content a-nalysis,and explains the change of destination image by differences of cognitive image.The following findings were obtained.(1)For destinations with both individual image and common image cognition,the level of tourism image perception has been significantly improved;for the destinations with individual image and without external spatial cognition,the perceived tourism image has not been affected by the construction of tourism corridor;for the destina-tion with external cognitive image the proportion of tourism image perception is increased.(2)The level of tourism image perception of destinations with common image cognition has been improved,because the common image has been strengthened after the construction of tourism corridor;the destination with external cognitive image has pro-moted the coordinated development of regional tourism image structure due to the promotion of other destinations af-ter the construction of tourism corridor.(3)The combinations of two dimensions and four attributes of cognitive im-age proposed by the connotation of tourism corridor have indicated the change of destination image well since the construction of tourism corridor.
cognitive imageoverall imagetourism corridorYellow River Basin of Shaanxi Province