首页|旅游廊道视角下目的地形象感知变化及其原因——以陕西黄河流域城市为例

旅游廊道视角下目的地形象感知变化及其原因——以陕西黄河流域城市为例

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文章利用网络关注度分析旅游廊道建设后目的地形象感知的变化,然后基于内容分析法剖析目的地形象认知属性并阐释其对目的地形象感知变化的影响.发现:①既有个性形象又有共性形象的目的地,旅游形象感知水平显著提升;只有个性形象且没有外地认知的目的地,旅游形象感知水平并未受到旅游廊道的影响;空间上具有外地认知的目的地,旅游廊道建设后旅游形象感知水平在区域中的比重得到提升.②目的地共性形象在旅游廊道建设后能够得到强化,旅游形象感知水平也由此提升;具有外地认知的目的地,由于受到其他目的地的关联带动,促进了区域旅游形象感知结构的协调发展.③基于旅游廊道内涵提出的目的地景区维度和空间维度认知属性的5 种组合能够指示旅游廊道建设后目的地形象感知的变化.
Change of Perceived Destination Image and Its Causes from the Perspective of Tourism Corridor——Taking Cities in Yellow River Basin of Shaanxi for Example
This paper analyzes the change of destination image perception after the construction of tourism corridor using network attention,then analyzes the cognitive attribute combination of destination image based on content a-nalysis,and explains the change of destination image by differences of cognitive image.The following findings were obtained.(1)For destinations with both individual image and common image cognition,the level of tourism image perception has been significantly improved;for the destinations with individual image and without external spatial cognition,the perceived tourism image has not been affected by the construction of tourism corridor;for the destina-tion with external cognitive image the proportion of tourism image perception is increased.(2)The level of tourism image perception of destinations with common image cognition has been improved,because the common image has been strengthened after the construction of tourism corridor;the destination with external cognitive image has pro-moted the coordinated development of regional tourism image structure due to the promotion of other destinations af-ter the construction of tourism corridor.(3)The combinations of two dimensions and four attributes of cognitive im-age proposed by the connotation of tourism corridor have indicated the change of destination image well since the construction of tourism corridor.

cognitive imageoverall imagetourism corridorYellow River Basin of Shaanxi Province

白艾灵、郭杉桐、朱海艳

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榆林学院 管理学院,陕西 榆林 719000

认知形象 整体形象 旅游廊道 陕西黄河流域

陕西省社会科学基金项目陕西省科技厅重点研发计划项目榆林市社科联重点项目

2020R0362021SF-511YLSKGH2022-02

2024

榆林学院学报
榆林学院

榆林学院学报

影响因子:0.19
ISSN:1008-3871
年,卷(期):2024.34(4)