Promotion Strategy of Cultural Relics and Cultural Value Propagation from the Perspective of Interactive Ritual Chain
In the era of digital intelligence,social media provides new paths and opportunities for the dissemination of cultural values of cultural relics,realizing the diversified interpretation of cultural information dissemination.At present,there are problems such as insufficient emphasis on cultural content depth,low fan interaction participa-tion,and lack of overall planning in the process of cultural value dissemination of cultural relics at home and abroad on social media.Based on this,from the perspective of the theory of interactive ritual chain,an interactive situation is constructed from the cognitive level to stimulate members'sense of belonging;the content system is strengthened from the emotional level to stimulate emotional resonance points;and the dissemination behavior is promoted from the behavioral level to deepen the construction of group value standards,thereby forming a complete strategy of gradually improving the dissemination power of cultural value of cultural relics by means of"cognition-emotion-be-havior".
cultural relics and cultural valueinteractive ritual chaininternational dissemination power
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