SWOT Analysis and Countermeasures of Development of Local University Journals——A Case Study of Journal of Yulin University
Taking the Journal of Yulin University as the research object,this paper uses the SWOT model to ana-lyze it development and survival environment.By analyzing the current development situation,it proposes that the level of journal management and academic influence should be improved by focusing on topic planning,creating ad-vantageous columns,expanding the source of manuscripts to attract high-quality arhicles,obtaining policy and finan-cial support from the school to increase funding sources;updating traditional publishing models to enhance digital publishing capabilities,and focusing on the construction of talent teams to build a solid academic community.This is not only the way for the survival of the Journal of Yulin University but also provides a reference for the high-quality development of other local university journals.
local university journalsJournal of Yulin UniversitySWOT analysisdevelopment countermeasures
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