浸润式课程思政模式在网络营销课程教学中的运用
The Application of Immersive Ideological and Political Education in Teaching Network Marketing Courses——Taking Yunnan Open University as an Example
姚耀1
作者信息
- 1. 云南开放大学,云南 昆明 650500
- 折叠
摘要
浸润式课程思政是课程思政教学实践中形成的新方法和新模式,通过在课程设计中建立符合课程特征的课程思政主线,将课程思政分步骤、分模块地融入课程体系当中,使思政内容和课程内容深度融合,提升课程思政的效果和水平.云南开放大学积极探索课程思政的新方法和新模式,将浸润式课程思政运用到网络营销课程当中,以重构教学设计奠定浸润式课程思政基础,以中华优秀文化构建浸润式课程思政主线,以实际工作任务建立浸润式课程思政教学流程,将"三全育人"思想、中华优秀传统文化思想深度融入课程当中,提升了整体课程水平,在达到课程目标的同时提升了学生的民族自信心、文化认同感,加深了对中华优秀文化的认识.
Abstract
Immersive ideological and political education represents a novel method and model in the practice of integrating ideological and political education in courses.By establishing a main theme of ideological and political education that aligns with the characteristics of the curriculum and incorporates its content step by step and module by module in the curriculum design,this method can facilitate a profound fusion of ideological education with courses and enhance the effectiveness of ideological and political education.Yunnan Open University,actively exploring new methods and models of ideological and political education in courses,applies the immersive ideological and political education model in the network marketing course.This involves reconstructing the teaching design to lay the foundation for immersive ideological and political education,using Chinese cultural excellence to build its main theme,and incorporating practical tasks to establish the teaching process.By deeply integrating the concepts of"Three All-Round Education"and China's outstanding traditional culture into the course,the overall level of curriculum is improved.This not only achieves the course objectives,but also boosts students'national confidence,cultural identity,and their appreciation for excellent Chinese culture.
关键词
课程思政/"三全育人"/中华文化/网络营销Key words
Ideological and Political Education in Teaching Courses/"Three All-Round Education"/Chinese Culture/Network Marketing引用本文复制引用
基金项目
云南开放大学、云南国防工业职业技术学院科学研究基金(22DSZ17)
出版年
2024
NETL
NSTL
万方数据