西部林业科学2024,Vol.53Issue(1) :172-177,187.DOI:10.16473/j.cnki.xblykx1972.2024.01.021

基于因子分析法的昆明市西山森林公园游客满意度影响评价

Factor Analysis Based Impact Evaluation of Tourist Satisfaction in Xishan Forest Park,Kunming City

柳娥 伍学龙 崔厅 陈建成
西部林业科学2024,Vol.53Issue(1) :172-177,187.DOI:10.16473/j.cnki.xblykx1972.2024.01.021

基于因子分析法的昆明市西山森林公园游客满意度影响评价

Factor Analysis Based Impact Evaluation of Tourist Satisfaction in Xishan Forest Park,Kunming City

柳娥 1伍学龙 2崔厅 3陈建成4
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作者信息

  • 1. 云南省社会科学院经济研究所,云南 昆明 650034
  • 2. 云南农业职业技术学院,云南昆明 650031
  • 3. 西南林业大学经济管理学院,云南 昆明 650224
  • 4. 北京林业大学经济管理学院,北京 100083
  • 折叠

摘要

构建生态文明是中华民族实现长治久安的重要战略举措,森林公园是践行"两山理论"的重要载体,对社会经济发展影响重大.以昆明市西山森林公园为研究对象,采用问卷调查法和参与观察法对西山森林公园游憩及游客满意度开展研究,构建出森林旅游形象、感知质量、感知价值、游客满意度共4个逻辑变量对西山森林公园游客满意度进行测评.结果显示:游客的满意度和森林公园的旅游形象之间存在着明显的正向联系;森林公园的环境和设施会直接影响游客的体验和满足感;森林公园的游客满意度越高,它的感知价值就越高.在此基础上,提出根据景区实际发展及发展前景制定发展策略、强化基础设施建设等建议来提升森林公园游客满意度.

Abstract

Building ecological civilization is an important strategic measure for the Chinese nation to achieve long-term peace and stability.Forest parks are an important carrier for practicing the"Two Mountains Theory"and have significant impact on social and economic development.Taking Xishan Forest Park in Kunming City as the research object,questionnaire survey method and participatory observation method were used to study the recreational and tourist satisfaction of Xishan Forest Park.Four logical variables,namely forest tourism image,reveived quality,rev-eived value,and tourist satisfaction,were constructed to evaluate the tourist satisfaction of Xishan Forest Park.Results show that there is a positive correlation between tourist satisfaction and the tourism image of forest parks;The environment and facilities of forest parks directly affect the experience and satisfaction of tourists;The higher the satisfaction of tourists in forest parks,the higher their received value.On this basis,suggestions are pro-posed to develop development strategies and improve infrastructure construction based on the actual development and prospects of the scenic area to enhance tourist satisfaction in forest parks.

关键词

绿色发展/因子分析/西山森林公园/昆明市

Key words

green development/factor analysis/Xishan Forest Park/Kunming City

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基金项目

云南省哲学社会科学创新团队建设项目(2023YNXC002)

出版年

2024
西部林业科学
云南省林业科学院 云南省林学会

西部林业科学

CSTPCD北大核心
影响因子:0.807
ISSN:1672-8246
参考文献量20
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