Factor Analysis Based Impact Evaluation of Tourist Satisfaction in Xishan Forest Park,Kunming City
Building ecological civilization is an important strategic measure for the Chinese nation to achieve long-term peace and stability.Forest parks are an important carrier for practicing the"Two Mountains Theory"and have significant impact on social and economic development.Taking Xishan Forest Park in Kunming City as the research object,questionnaire survey method and participatory observation method were used to study the recreational and tourist satisfaction of Xishan Forest Park.Four logical variables,namely forest tourism image,reveived quality,rev-eived value,and tourist satisfaction,were constructed to evaluate the tourist satisfaction of Xishan Forest Park.Results show that there is a positive correlation between tourist satisfaction and the tourism image of forest parks;The environment and facilities of forest parks directly affect the experience and satisfaction of tourists;The higher the satisfaction of tourists in forest parks,the higher their received value.On this basis,suggestions are pro-posed to develop development strategies and improve infrastructure construction based on the actual development and prospects of the scenic area to enhance tourist satisfaction in forest parks.
green developmentfactor analysisXishan Forest ParkKunming City