中文国际传播的区域国别研究
Regional and Country-specific Studies on the International Spread of the Chinese Language
孙琳 1韩霓2
作者信息
- 1. 中国传媒大学 政府与公共事务学院,北京 100020
- 2. 中国传媒大学 媒体融合与传播国家重点实验室,北京 100020
- 折叠
摘要
中文国际传播不仅与自身建设有关,也深受传播对象国传播生态影响,呈现出鲜明的区域国别差异.以世界各国开展国际中文教育与传播的时间长度为界,采用全球视野比较法,全球可划分为三类区域:以美国为代表的历史悠久型区域国别暂遇发展瓶颈,负面舆论影响推广进程;以日本、瑞典为代表的波动推进型区域国别学术传播潜力较大;以沙特、马来西亚为代表的新兴增长型区域国别发展前景可观,华人群体成为重要传播力量.总体看,中文国际传播仍受国际政治、跨文化交流、经济合作、数字平台传播等因素影响.基于既有发展格局,顺应机遇挑战,未来可从顶层设计、升级转型、数字建设、平台拓展、本土深耕等方面改进,切实推进中文国际传播高质量发展.
Abstract
The international spread of the Chinese language is not only related to its own development but also significantly influenced by the communication ecosystems of the target countries,resulting in distinct regional and country-specific differences.Employing the global and comparative perspective,this study finds that the world can be divided into three types of regions based on the duration of time for international Chinese language education and communication.The findings reveal that the countries/regions with a long history,exemplified by the United States,pres-ent challenges due to negative public opinions that currently hinder the promotion of international Chi-nese language education,while fluctuating yet steadily advancing countries/regions represented by Ja-pan and Sweden have substantial potential for academic promotion of international Chinese language education.Meanwhile,emerging countries/regions with a relatively short history,such as Saudi Ara-bia and Malaysia,boast promising prospects for growth,where the Chinese community plays a signif-icant role in the process.In general,the international spread of the Chinese language is still subject to the influence of international politics,cross-cultural exchanges,economic cooperation,and digital platforms.Therefore,taking the existing development patterns,opportunities and challenges into ac-count,we should in the future strive for the improvement in the top-level planning,upgrading and transformation,digital construction,and platform designs with more emphasis on the target countries to effectively promote the high-quality international spread of the Chinese language.
关键词
中文国际传播/区域国别/发展格局/机遇挑战/优化策略Key words
international spread of the Chinese language/regional and country-specific/development pattern/opportunities and challenges/optimization strategy引用本文复制引用
基金项目
教育部中外语言交流合作中心国际中文教育基地资助项目(2022)(22YHJD1028)
中央高校基本科研业务费专项(CUC230D046)
出版年
2024
NETL
NSTL
维普
万方数据