Capitalization of Digital Technology and New Alienation of Consumption
The innovation of digital technology has brought capitalist society into a new stage with digital capital as the core.The digital transformation of society makes data become an important means of production,and capitalists continue to drive data capitalization and capture surplus value with the advantage of digital technology.Under the cooperation of capital logic and technology logic,the capitalization of digital technology has led to more severe new consumption alienation.It is characterized by the capitalization of big data technology and the"masking of real needs",the capitalization of digital platform technology and the"consumption symbol landscape",the capitalization of digital communication technology and the"integration of production and marketing activities",and the capitalization of digital monitoring technology and the"panoramic transparent consumption".The new alienation is rooted in the self-expansion of capitalized logic.In this regard,it is necessary to promote the socialist application of digital technology from the perspectives of technology,capital and thought.This entails curbing the unchecked expansion of digital capital,resisting the influence of Western ideologies,reshaping a scientific and rational understanding of consumption,and restoring it as a subjective activity aligned with meeting genuine human needs and fostering development.
Consumption New AlienationDigital CapitalTechnology MonopolyRational Consumption