The"Cloud"Field of Hope:An Analysis of the Digital Labor Process of New Farmers
The digital labor of new farmers typically revolves around advantages of agricultural production,labor skills,and local customs,and vividly shows the rural scenery and local discourse of rural society.Based on Marx's labor process theory and using the analytical framework of"emotion-activity-effect",this analysis explains the emotional foundation,diverse routes,and spillover effects of digital labor of new farmers.The digital labor of new farmers relies on the emotional foundation of"work with willingness",solidifies the re-connection between individuals and rural society,reflecting the livelihood strategies of returning to the countryside and new farmers'aspirations for a better life.By utilizing the diverse routes of"work with action"and relying on the digital transformation of traditional agricultural labor in the countryside,coupled with entrepreneurial behavior that adapts to market competition,new farmers have revitalized the modernization of rural digital economy.Through the spillover effects of"work with gain",new farmers are reviving the public life of rural acquaintance society,optimizing and improving personal life opportunities,and exploring rural channels to enjoy digital dividends.Overall,this provides a feasible path for rural transformation and the redefinition of farmer identities in the modernization process.
New FarmersDigital LaborReturning Home EntrepreneurshipRural Revitalization
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NSTL
万方数据
