Constructing an international communication discourse of China's excellent traditional culture is an important part of the CPC's foreign publicity work in the new era. It is also a fundamental approach to enhancing the international influence of Chinese civilization. The discourse construction has a profound realistic logic because it responds to the mixed benefits and challenges of cultural exchanges in the digital age,reshapes and improves international perceptions of China's image,and addresses shared contemporary issues to envision new horizons for human civilization. The international communication discourse of Chinese excellent traditional culture has multiple modes of existence,including interpretive discourse rooted in intrinsic values,integrative discourse that fosters dialogue across time and space,targeted discourse shaped by understanding among diverse audiences,and directive discourse that guides development based on functional roles. To promote the international communication of Chinese excellent traditional culture,it is necessary to enhance cultural subjectivity to boost creativity,enrich content to foster affinity,condense spiritual values to strengthen appeal,and optimize narrative strategies to improve the effects.
关键词
中华优秀传统文化/对外传播话语/话语体系
Key words
Chinese Excellent Traditional Culture/International Communication Discourse/Discourse System
维普
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