Material Transformation of Short Video Production and Its Cultural Criticism
Short videos are an emerging digital medium that can aggregate various elements,reshape the relationship between objects and subjects,and continuously create a sense of taste. With significant media functionality,short videos present diverse attributes,act as sensory objects,bridge cognitive objects and rationally positioning objects. The production and dissemination of short videos is also a process of dispersal of objects,involving a reciprocal movement between bodies,interfaces,and digital devices. These interactions with other objects continuously create associations that form a cultural taste in short video consumption. The formation of taste is the transformation of the invisible into the visible,the transformation of tangible objects into symbols,and the transformation of spontaneity into non-spontaneity. Its core lies in the division of power and metaphor,involving the classification,rendering,abandonment,and allocation of visibility of objects. The dispersal of objects has both positive aspects but also tends to lead short videos towards the logic of media spectacle and sensory orgy,causing aesthetic emptiness. The value alignment of short videos needs to build a cultural production paradigm as aesthetic objects,supplemented by the attributes and value aesthetics,and also focus on guiding creators to establish a realistic aesthetic stance and enhancing aesthetic operation awareness of the platform,striving to build a cultural practice aesthetic trend of people-oriented short videos.
Material ProductionShort Video CultureCultural TasteAesthetic DevaluationShort Video Governance
万方数据
维普
