A New Construction of Media Image of Elderly Groups in Chinese Elderly-themed Online Dramas
As China's modernization process advances,improving people's well-being and pursuing a quality life are becoming common demands of the public,when the elderly group is dissolving people's stereotypes and embracing a better life with their own strength.In the face of the growing number of elderly people,a number of excellent internet dramas on the subject of the elderly not only present the positive state of the elderly in terms of fashion,youthfulness,and joyfulness,but also show that the elderly have gained self-efficacy in group mutual interaction and social responsibility.The media image of the elderly has gradually changed from the negative image of the traditional TV dramas,which is characterized by stubbornness,old,frailty and disability,to the positive image of the elderly,who are searching for their own spiritual strength and value of life,in a way of continuously constructing the discourse system of the elderly.This is a media image constructed by the combination of the return of the subjec-tive consciousness of the elderly group,the consumer imagination of the mass media,and the mainstream ideology of the society.This is not only of great significance in stimulating the vitality of the aging society,but also satisfying young audience's desire for a free life and their longing for the old age life,which not only relieves the mental anxiety of the young group who are under the pres-sure of high intensity,but also continuously promotes the high-quality survival of the elderly group along with the Chinese modern-ization synchronously.
Chinese modernizationonline drama themed on the elderlymedia imagepositivity
NETL
NSTL
万方数据
维普
