Sublime Words with Deep Meaning:The Meaningfulness of Microfilm in Limited Time
Compared with short videos and micro TV drama which are hotly spreading,microfilm has gradually turned to a new po-sition of spreading mainstream values,conveying people's voices,promoting traditional culture,and telling the story of China in the new era through focusing on the"small cuts",such as ordinary people,ordinary families,ordinary destinies,small events and small details.These will make the narrative theme and social topics deeply intertwined and resonated so as to reflect the big histo-ry,big era,big events,big ideas and grand development.With the pursuit of quality,microfilm stands out in the competition with short videos and micro dramas,meets the demand for high-frequency viewing with the strategy of"serialization"and"network sensation",and develops the speech space of mainstream discourse with the ideas of"technology+art+thought".By re-exami-ning the world of relations with an appropriate distance and a critical perspective,and by extracting culture with a strategy of easy recognition and easy empathy,it is possible to make full use of the"micro"nature,which is about common people,individuality,participation and interactivity,to play an important role in the dissemination of information and the proposal of issues.
万方数据
维普
