At present,in order to promote the high-quality development of western films,good conversation is a boost-er,regionality is a weapon,western series of films and the creation of western logos and brands is a method,and the management of western film brand assets is a means,and the premise of all this is to have a community mindset.However,the community to be formed by the western film is not an integrated community,but a tension-rich commu-nity that fully embraces regionalization,differentiation and diversification,and is oriented to modernization,the world and the future.
关键词
西部电影/话题度/品牌/共同体美学
Key words
Western Film/Topicality/Brand/Community Aesthetics
维普
万方数据