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西部电影与共同体美学

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在当下,为推动西部电影高质量发展,良好的话题度是助力,地域性是武器,打造西部系列电影以及西部标识和品牌是方法,西部电影品牌资产管理是手段,而这一切的前提是具备共同体思维.不过,西部电影要形成的共同体,并非一个一体化的共同体,而是充分包容地域化、差异化、多样化,面向现代化、世界、未来的富有张力的共同体.
Western Film and Community Aesthetics
At present,in order to promote the high-quality development of western films,good conversation is a boost-er,regionality is a weapon,western series of films and the creation of western logos and brands is a method,and the management of western film brand assets is a means,and the premise of all this is to have a community mindset.However,the community to be formed by the western film is not an integrated community,but a tension-rich commu-nity that fully embraces regionalization,differentiation and diversification,and is oriented to modernization,the world and the future.

Western FilmTopicalityBrandCommunity Aesthetics

李明昱、饶曙光

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杭州师范大学文化创意与传媒学院,浙江杭州 311121

中国电影评论学会,北京 100089

西部电影 话题度 品牌 共同体美学

2024

艺术百家
江苏省文化艺术研究院

艺术百家

CSTPCDCHSSCD北大核心
影响因子:0.499
ISSN:1003-9104
年,卷(期):2024.40(1)
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