Three Aesthetic Paths for Chinese Enterprises to Build New Quality Productive Forces:A Case Study Based on Micro Analysis
There are mainly two ways to develop new quality productive forces in China:one is to cultivate and strengthen emerging industries,and layout and construct future industries.Another way is to transform and enhance traditional industries,while accelerating their transformation and upgrading.Artists and cultural scholars,when stud-ying new quality productive forces,usually follow the latter way which regards culture,especially art and design ele-ments as important production factors.These factors,by integrating with other production factors such as technology,craftsmanship,and capital,form new quality productive forces.By using the micro perspective of case study,the pa-per concludes that with the bases of product aesthetics,marketing aesthetics,and ecological aesthetics,three aesthet-ic paths can be formed for Chinese enterprises to cultivate new quality productive forces.
New Quality ProductivityElement EmpowermentTotal Factor Productivity
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