Changes,Challenges and Trends of Arts Management in the Digital Age
The digital age refers to the era of continuous development based on digital technology characterized by digi-talization,networking and informationization.With the advent of the digital age,important changes are taking place in the field of arts management.This is mainly reflected in the change from the linear management mode to the enabling mode of the network structure,from the mechanical management stage to the creative management stage,from the in-dependent creation mode of artists to the collective creation mode,and from the division of labor art production mode to the collaborative interactive art production mode.Art management is faced with challenges in art management theo-ry and practice in the digital age,which undoubtedly expands the research content and scope of art management,and requires us to think deeply about some important concepts and art management and various practical links such as art production,art products and art communication from more dimensions and perspectives.The future trend of art man-agement development is the deep integration with digital technology,which is manifested in the accelerated change of the basic content of art management,more flexible organizational structure,more intelligent management process,es-pecially the application of big data will continue to improve the quality of decision-making and operational efficiency.Art management in the digital age requires us to re-examine and adjust the traditional art management mode to cope with the new changes brought by digitalization and intelligence,which is not only a change in digital technology,but also a deep innovation in art management philosophy and practical logic.
Art ManagementThe Digital AgeDigital TechnologyArt Management Innovation