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演艺与科技融合下艺术管理的理念提升与策略创新

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伴随着以数字技术为主体的高新科技的发展和运用,演艺与科技的融合已成为重要的艺术活动和艺术现象,同时也对演艺管理提出了诸多课题,要求对其不断改革创新.当下,演艺管理活动中出现了管理对象的变化和管理方式的演变,同时也在运行机制管理、内容管理、人员管理、受众管理等方面形成了一定瓶颈,对演艺管理造成困扰.推进演艺管理的健康发展,既要深化提升技术管理理念、内容管理理念、运营管理理念等,同时还要在管理策略上进行创新研究:促动艺术、科技与文化元素的融通;推进技术与人、环境内涵的互渗;统筹经济、技术与人力资源的共享;强化大众、市场与艺术属性的协同.
The Concept Improvement and Strategy Innovation of Art Management under the Integration of Performing Arts and Technology
At present,there are changes in the management objects and the evolution of management methods in per-forming arts management activities.At the same time,certain bottlenecks have been formed in operation mechanism management,content management,personnel management,audience management and other aspects,causing troubles to performing arts management.To promote the healthy development of performing arts management,it is necessary to deepen and improve the concept of technology management,content management,operation management,etc.At the same time,it is necessary to carry out innovative research on management strategies:to promote the integration of art,technology and cultural elements;Promote the interpenetration of technology,human and environmental connotation;Adhere to the overall coordination of economic,technical and human resources;Strengthen the synergy of public,market and artistic attributes.

Performing Arts ManagementThe Integration of Performing Arts and TechnologyArts ManagementManagement Innovation

王瑞光

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山东艺术学院艺术管理学院,山东济南 250300

演艺管理 演艺与科技融合 艺术管理 管理创新

国家演艺装备系统技术文化和旅游部重点实验室2022年开放课题项目

2024

艺术百家
江苏省文化艺术研究院

艺术百家

CSTPCDCHSSCD北大核心
影响因子:0.499
ISSN:1003-9104
年,卷(期):2024.40(4)