Digital Cultural Industry Empowers Rural Revitalization:Forms and Logic
Combining the digital cultural industry with rural revitalization is expected to provide new ideas and path-ways for rural revitalization.The article elaborates on the different forms and internal logic of how the digital cultural industry empowers rural revitalization.Specifically,based on the two major characteristics of the digital cultural in-dustry,namely the digitalization of the cultural industry and the culturalization of the digital industry,the digital cul-tural industry is divided into traditional digital cultural industries and emerging digital cultural industries.Traditional digital cultural industries achieve cultural dissemination,brand building,and industrial upgrading in rural areas through expanding communication channels,creating virtual cultural spaces,and shaping smart cultural tourism,thereby empowering rural revitalization.Emerging digital cultural industries achieve cultural construction,resource balance,urban-rural integration,and good governance through self-governance in rural areas by developing digital collections,stimulating social forces,cultivating digital villagers,and attracting multi-party participation,thereby empowering rural revitalization.Finally,in response to the prominent issues existing in the current empowerment of rural revitalization by the digital cultural industry,improvement paths are proposed from the three aspects of technolo-gy,government,and enterprises.
Rural RevitalizationDigitalization of the Cultural IndustryIndustrialization of Digital CultureForms and LogicRisks