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数字文化产业赋能乡村振兴:形式与逻辑

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将数字文化产业与乡村振兴相结合,可以为乡村振兴提供新思路、新路径.论文系统阐释了数字文化产业赋能乡村振兴的不同表现形式和内在逻辑.具体地依据数字文化产业两大特点,即文化产业数字化和数字文化产业化,将数字文化产业分为传统数字文化产业和新兴数字文化产业.传统数字文化产业通过拓宽传播渠道、打造虚拟文化空间以及形塑智慧文旅等形式,推动乡村地区的文化传播、品牌建设和产业升级,赋能乡村振兴;新兴数字文化产业通过开发数字藏品、激发社会力量、培育数字乡民、吸引多方参与等形式,推动乡村地区的文化建设、资源平衡、城乡融合和自治善治,赋能乡村振兴.论文针对当前数字文化产业赋能乡村振兴中存在的突出问题,从技术、政府、企业三方面提出提升路径.
Digital Cultural Industry Empowers Rural Revitalization:Forms and Logic
Combining the digital cultural industry with rural revitalization is expected to provide new ideas and path-ways for rural revitalization.The article elaborates on the different forms and internal logic of how the digital cultural industry empowers rural revitalization.Specifically,based on the two major characteristics of the digital cultural in-dustry,namely the digitalization of the cultural industry and the culturalization of the digital industry,the digital cul-tural industry is divided into traditional digital cultural industries and emerging digital cultural industries.Traditional digital cultural industries achieve cultural dissemination,brand building,and industrial upgrading in rural areas through expanding communication channels,creating virtual cultural spaces,and shaping smart cultural tourism,thereby empowering rural revitalization.Emerging digital cultural industries achieve cultural construction,resource balance,urban-rural integration,and good governance through self-governance in rural areas by developing digital collections,stimulating social forces,cultivating digital villagers,and attracting multi-party participation,thereby empowering rural revitalization.Finally,in response to the prominent issues existing in the current empowerment of rural revitalization by the digital cultural industry,improvement paths are proposed from the three aspects of technolo-gy,government,and enterprises.

Rural RevitalizationDigitalization of the Cultural IndustryIndustrialization of Digital CultureForms and LogicRisks

胡慧源、吴泓佳

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华东政法大学韬奋新闻传播学院,上海 201620

华东政法大学传媒经济与管理研究中心,上海 201620

乡村振兴 文化产业数字化 数字文化产业化 形式与逻辑 风险

2024

艺术百家
江苏省文化艺术研究院

艺术百家

CSTPCDCHSSCD北大核心
影响因子:0.499
ISSN:1003-9104
年,卷(期):2024.40(4)