摘要
近年来小剧场市场发展迅速,场馆建设加快,戏剧新作迭出,产业发展呈繁荣态势,其核心价值被定位为融合赋能实体经济高质量发展.作为典型的文化产品,小剧场演出蕴含着丰富的文化故事,在弘扬社会主义价值观、传播优秀传统文化,充实消费者的文化生活方面,取得了良好的社会效益.小剧场逐渐成为集物理载体、文化空间、精神空间于一体的城市文化综合体,如何在保证其社会效益优先的前提下,推动其产业化发展是当前亟待解决的主要问题.然而,小剧场产业盈利模式单一,市场化程度不够,产业链不健全,经济效益不突出,影响了小剧场产业的长远发展.从内容创作、宣发融资、运营管理、产业模式等方面积极构建小剧场产业链,推动内容开发、金融创新、市场运营和生态发展的路径转型,是小剧场产业的生存发展之道.
Abstract
In recent years,the national small theater market has developed rapidly,construction progress has been ob-vious,new small theater dramas have emerged,and the industry has developed prosperously.Its core value is positioned as the integration and empowerment of high-quality development of the real economy.As a typical cultural product,small theater performances contain rich cultural stories,promote socialist values,spread ex-cellent traditional culture,enrich consumers'cultural life,and achieve obvious social benefits.Small theaters have also become an urban cultural complex integrating physical carriers,cultural spaces,and spiritual spaces.Its social benefits and industrial identification are the main problems that need to be solved urgently.As an industry that needs to support content development through economic benefits,the small theater industry has a single profit model,insuf-ficient marketization,an imperfect industrial chain,and lacks outstanding economic benefits,which affects the long-term development of the small theater industry.Entering the new era,we should actively build a small theater industry chain from the aspects of content creation,publicity and financing,operation management,and industrial models,promote the transformation of content development,financial innovation,market operation,and ecological develop-ment,and explore solutions to the development difficulties of the small theater industry.
基金项目
2022年度国家社科重大项目(22ZDA083)
2023年度国家社科基金艺术学项目(23BH163)
2021年度江苏省社科基金艺术学项目(21YSC010)
NETL
NSTL
万方数据