从角力到协同:数字创意产业中关联群体协同创意的逻辑理路与实践路径
From Wrestling to Collaboration:the Collaborative Creative Logic and Practice Path of Related Groups in Digital Creative Industry
宋玉玉1
作者信息
- 1. 山东大学艺术学院,山东济南 250100
- 折叠
摘要
在全球数字化转向的大趋势下,生活者协同创意研究是近年来国内外学界所关注的前瞻研究议题.论文聚焦数字空间中的"生活者",在设计学与传播学"双重学科"场域下,探赜关联群体协同创意这一数字创意产业领域新兴社会现象背后的内在发展逻辑,考量数字生活空间中生活者、设计师、品牌方三者之间的博弈,探微数字时代生活者由"使用者"到"参与设计者"的角色转向,并抽绎出生活者参与协同创意的三大实践路径,即"无意识沉浸式"的被动参与、"有意识螺旋式"的主动参与以及"意见领袖式"的参与.
Abstract
Under the megatrend of the global digital shift,the research on the collaborative creativity of liver is an im-portant research topic that the academic circles at home and abroad have paid attention to in recent years.This article focuses on the"liver"living in the digital space.From the field of"dual disciplines"of design and communication,this paper explores the internal development logic behind related group collaborative creativity,a new social phenome-non in digital creative industry.Then,this paper considers the struggle among the liver,designer and brand in the digital life space,and explores the shift of the liver from"user"to"participating designer"in the digital age.Final-ly,this study summarizes three practical paths for liver participants to participate in collaborative creativity,including"unconscious immersion"passive participation,"conscious spiral"active participation and"opinion leader"partici-pation.
关键词
数字创意产业/协同创意/内在逻辑/践行路径Key words
Digital Creative Industry/Collaborative Creativity/Internal Logic/Practice Path引用本文复制引用
基金项目
2021年度山东省社科规划研究项目(21DWYJ10)
出版年
2024
NETL
NSTL
万方数据