From Wrestling to Collaboration:the Collaborative Creative Logic and Practice Path of Related Groups in Digital Creative Industry
Under the megatrend of the global digital shift,the research on the collaborative creativity of liver is an im-portant research topic that the academic circles at home and abroad have paid attention to in recent years.This article focuses on the"liver"living in the digital space.From the field of"dual disciplines"of design and communication,this paper explores the internal development logic behind related group collaborative creativity,a new social phenome-non in digital creative industry.Then,this paper considers the struggle among the liver,designer and brand in the digital life space,and explores the shift of the liver from"user"to"participating designer"in the digital age.Final-ly,this study summarizes three practical paths for liver participants to participate in collaborative creativity,including"unconscious immersion"passive participation,"conscious spiral"active participation and"opinion leader"partici-pation.
Digital Creative IndustryCollaborative CreativityInternal LogicPractice Path
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