市井文化视阈下非典型风貌区品牌形象重塑研究——以南京小西湖为例
Research on Rebranding of Atypical Historic District Under the Street Culture:Take Nanjing Xiaoxihu as an Example
李轶南 1尹欣童1
作者信息
- 1. 东南大学艺术学院,江苏南京 211189
- 折叠
摘要
城市非典型风貌区是城市化进程中特定历史时期的产物,对于延续城市历史文脉、保存城市历史记忆具有重大意义.与典型历史文化街区不同,非典型风貌区的历史价值与美学价值定位模糊,存在历史遗存分布零散、保护范围难以划定等问题.以市井文化为切入点,以南京小西湖历史街区为例,通过品牌形象重塑手段,探索符号转化的扩散性重塑模式、数字拓展的上升性重塑模式和文化消费的运动性重塑模式三种重塑策略对南京非典型风貌区的作用,以期为老城更新提供参考.
Abstract
Urban atypical historic districts are products of a specific period in the process of urbanization,and they are of great significance for continuing the urban historical context and preserving the urban historical memory.Different from typical historic and cultural blocks,atypical historic districts have vague historical and aesthetic value orienta-tions,or face issues such as scattered historical relics and difficulties in delineating conservation areas.However,they are equally witnesses to urban history and carriers of local culture.Based on the foundation of street culture,this pa-per explores the effects of three rebranding strategies-diffusive reshaping through symbol transformation,ascending re-shaping through digital expansion,and kinetic reshaping through cultural consumption-on atypical historic district in Nanjing,taking the Xiaoxihu historic district as a case study.The aim is to provide a reference for the organic renewal of the image of old cities.
关键词
市井文化/品牌重塑/地域文化/非典型风貌区/南京小西湖街区Key words
Street Culture/Brand Bebranding/Regional Culture/Atypical Historic District/Nanjing Xiaoxihu Block引用本文复制引用
出版年
2024
NETL
NSTL
万方数据