Study on Innovation Strategy of Market Player Integration and Its Implementation Path under Context of Deep Integration of Culture and Tourism
Forthe deep integration development of culture and tourism,it is necessary to emphasize and play the innovation-driven role of culture and tourism marketpalyers.This study proposes that the adoption of inte-gration and innovation strategy by the cultural and tourism market players is an important strategy to promote cultural and tourism integration to a deeper level.From the integration and innovation perspective,it con-structs a theoretical framework of integration and innovation strategy of cultural and tourism integration market players and two implementation paths of value co-creation and digital intelligence empowerment,and then an-alyzes three typical cases in the tourism and performing arts market.
integration of cultural and tourismintegrated innovationmarket playervalue cocreationdigit-al intelligence
万方数据
维普
