Forthe deep integration development of culture and tourism,it is necessary to emphasize and play the innovation-driven role of culture and tourism marketpalyers.This study proposes that the adoption of inte-gration and innovation strategy by the cultural and tourism market players is an important strategy to promote cultural and tourism integration to a deeper level.From the integration and innovation perspective,it con-structs a theoretical framework of integration and innovation strategy of cultural and tourism integration market players and two implementation paths of value co-creation and digital intelligence empowerment,and then an-alyzes three typical cases in the tourism and performing arts market.
关键词
文旅融合/融通创新/市场主体/价值共创/数智化
Key words
integration of cultural and tourism/integrated innovation/market player/value cocreation/digit-al intelligence
维普
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