The Cultural Connotation and Communicative Advantages of Mencius' Great Man Personality
Mencius'great-man-personality is a classic image of supreme benevolence and firmness in Chinese culture. It has gained widespread recognition and dissemination in later generations based on its rich and pro-found cultural connotations,including avalue orientation of valuing righteousness over profit,political ethics of resisting power with virtue,and the psychological experience of righteousness and righteousness,providing an inexhaustible source of intellectual resources for future generations. On the other hand,the great-man-per-sonality serves as a cultural authority symbol,aining it unparalleled advantages in dissemination. These in-clude Mencius' esteemedstatus as "Sub-sage" in official education,its irreplaceable uniqueness,its ability to fulfill rational demands for dignity and freedom,and its capacity to satisfy emotional demands for the beauty of masculinity.