智媒时代主流意识形态的场景传播及其实践策略
Scene Communication and Practical Strategy of Mainstream Ideology in the Age of Intelligence Media
潘同人1
作者信息
- 1. 天津理工大学马克思主义学院,天津 300384
- 折叠
摘要
进入智媒时代,场景传播成为主流意识形态的重要传播方式.在场景传播中,主流意识形态的传播方式趋向分众化,传播效果受到时空情境的制约,传播技术日益连通现实与虚拟,传播内容更加具象化,传播过程容易产生"代入感"和"在场感".主流意识形态场景传播由受众要素、时空要素、技术要素、信息要素和社交要素构成,遵循场景感知、场景构建和场景匹配的内在逻辑.宣传主体要精准掌握和主动塑造网络受众的阅读习惯,敏锐感知和科学研判主流意识形态的各类传播场景,对主流意识形态的话语素材进行"场景化"改造,与社交媒体平台合作开发适合场景传播的"政务算法",在主流意识形态场景传播中引入复杂语言模型.
Abstract
The dissemination of mainstream ideological scenes is composed of five key elements:audience,temporal and spatial contexts,technology,information,and social interaction.This process adheres to an in-trinsic logic that encompasses scene perception,scene construction,and scene matching.The propaganda en-tities should accurately grasp and actively shape the reading habits of the online audience,keenly perceive and scientifically judge various communication scenarios related to mainstream ideology.Additionally,they should transform the discursive materials of mainstream ideology to fit these"scene-based"scenarios,cooper-ate with social media platforms to develop"government algorithms"suitable for scene-based communication,and introduce complex language models in mainstream ideology scenario-based communication.
关键词
智媒时代/主流意识形态/场景传播/具象化/在场感Key words
intellectual media era/mainstream ideology/scene propagation/visualization/presence引用本文复制引用
出版年
2025
NETL
NSTL
万方数据