Research on the Influencing Factors of Intangible Cultural Heritage Responsible Behavior of Residents in Ethnic Tourism Communities——Taking Three Miao Villages in Leishan County as an Example
Exploring the influencing factors of ethnic tourism community residents'Intangible Cultural Heritage responsible behavior is of great significance to the protection and inheritance of the ICH.The article applies the rooting theory to refine the key factors affecting the ICH responsibility behavior of residents in ethnic tourism communities and constructs a theoretical model.It is found that the key factors influencing the ICH responsibility behavior of ethnic tourism community residents are comprehensive interests,social forces,rational balance,emotional connections,moral norms,policy support and perceived behavioral control.Comprehensive interests and social forces indirectly affect the ICH responsible behaviors of ethnic tourism community residents through their rational balance and emotional ties,in which social forces also indirectly affect the ICH responsible behaviors of ethnic tourism community residents through moral norms;policy support is a reinforcing factor for the ICH responsible behaviors of ethnic tourism community residents,which affects the direction and strength of the relationship between antecedent factors and the ICH responsible behaviors;perceived behavioral control directly affects the implementation of ICH responsibility behavior of ethnic tourism community residents.The findings of the study not only provide a new perspective for the study of the ICH protection and inheritance in tourism context,but also provide certain management insights for ethnic tourism areas to guide the implementation of ICH responsible behavior of community residents.
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