The"Divine Tune"on Kwai(快手):the Cultural Transformation of Shamanism in Northeast China Based on Short Video Media
Under the influence of external society and internal inheritance,the form and content of shamanism in the Northeast are changing.Under the influence of urbanisation,modernisation and information technology,the culture of Shamanism is being spread in new forms of video on the"Kwai"application,and its function is also quietly changing.Using the research method of virtual ethnography,this paper finds that the shamanic culture on the platform of"Kwai"presents the characteristics of exhibition which is divorced from religious context,and as a symbol of the regional culture of the Northeast,it brings a sense of regional identity and emotional satisfaction to the villagers in the Northeast who are far away from their hometowns.In addition,"Kwai"is not specifically designed for the transmission of folk culture,but its cultural realisation mechanism has led to a new fusion of shamanic"sacred tunes"and the art of Errenzhuan(二人转),and a new way of cultural transmission is emerging.However,the driving force of profit makes inferior content for the purpose of attracting attention appear,affecting the original cultural dissemination of Northeastern shamanic culture on short-video platforms.How to regulate and guide this type of short videos and live broadcasts requires joint reflection by relevant government departments,academia and media platforms.
Short-videoNortheastern Shamanic CultureIntangible cultural heritageVirtual Ethnography
NETL
NSTL
万方数据
