The Inheritance of Totem Connotations and the Symbolic Meaning of Logos
Modern logos have evolved from ancient totems,and the symbolic meanings contained within totems persist in the implied meanings of logos.The symbolic nature of a logo originates from the inheritance of historical culture and reflects the emotions with which people understand the world.A well-designed logo contains profound symbolic meanings and is an important component of brand imagery,as well as a concentrated expression of a company's soft power.The symbolism of a logo helps consumers establish a form of recognition and emotional identification with the brand.
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