Modern logos have evolved from ancient totems,and the symbolic meanings contained within totems persist in the implied meanings of logos.The symbolic nature of a logo originates from the inheritance of historical culture and reflects the emotions with which people understand the world.A well-designed logo contains profound symbolic meanings and is an important component of brand imagery,as well as a concentrated expression of a company's soft power.The symbolism of a logo helps consumers establish a form of recognition and emotional identification with the brand.
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