艺术探索2024,Vol.38Issue(6) :38-44.DOI:10.13574/j.cnki.artsexp.2024.06.004

观看与感知:明清酒牌的图像叙事与文化内涵

Vision and Perception:The Iconic Narrative and Cultural Connotations of Ming and Qing Wine-drinking Cards

薛元可
艺术探索2024,Vol.38Issue(6) :38-44.DOI:10.13574/j.cnki.artsexp.2024.06.004

观看与感知:明清酒牌的图像叙事与文化内涵

Vision and Perception:The Iconic Narrative and Cultural Connotations of Ming and Qing Wine-drinking Cards

薛元可1
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作者信息

  • 1. 南京艺术学院 人文与博物馆学院/艺术研究院,江苏 南京 210013
  • 折叠

摘要

明清时期的酒牌完成了工艺品向艺术品的蜕变,具有特殊的视觉文化价值.明刊婴戏题材酒牌《婴戏叶子》注重对环境与景致的表现,凸显文人意境,其婴孩形象的表现与明代"童心说"背景有关.酒牌图像中重视环境描绘和氛围营造的这一特质实为酒牌图像的文人化.酒牌从实用物转变为符合文人审美的艺术作品也标志着酒牌艺术语言与风格的独立.

Abstract

During the Ming and Qing periods,wine-drinking cards transited from mere handicrafts into artworks,thereby acquiring a unique visual cultural significance.Children Playing with Leaves,a Ming publication featuring children's play-themed wine-drinking cards,emphasises the depiction of environments and landscapes,reflecting the literati's idealistic vision.The depiction of child figures can be situated in the intellectual context informed by the Ming essay On the Childlike Heart-mind.The focus on environmental description and mood creation in wine-drinking card imagery reflects the literati's influence on this particular art form.The evolution of wine-drinking cards from practical objects to artworks that aligned with literati aesthetics also indicates the maturation of the artistic language and style unique to these cards.

关键词

酒牌/图像叙事/文人化/视觉文化

Key words

Wine-drinking cards/Iconic narrative/Literati aesthetics/Visual culture

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出版年

2024
艺术探索
广西艺术学院

艺术探索

CHSSCD
影响因子:0.156
ISSN:1003-3653
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