影像文本中包头城市形象建构与传播策略研究
Baotou City Image Construction and Communication Strategy in Image Texts
黄斯禹1
作者信息
- 1. 包头师范学院文学院,内蒙古包头 014030
- 折叠
摘要
近年来,我国城市建设规模不断扩大,城市化进程不断深入,城市间的竞争不仅仅是经济和规模的竞争,更表现在城市形象、文化建设、人文关怀、城市品位、生活环境等多方面软实力的博弈.在城市形象塑造的大背景下,影视媒介作为强有力的传播途径,无疑对城市具有重要意义.影视作品作为媒介手段,有助于对影像文本梳理、分析与城市形象之间的联系,进而推动包头市城市形象建构及传播策略的研究.
Abstract
In recent years,the scale of urban construction in China has consistently expanded and the process of urbanization has deepened.The competition among cities is no longer solely about economic prowess or size,but also involves a soft power struggle across multiple aspects such as urban image,cultural development,humanistic care,urban sophistication,and living environment.In light of this trend towards shaping urban image,film and television media serve as powerful communication platforms,playing an unde-niably important role for the city.Film and television works,as media means,help to sort out and analyze the connection between the visual narratives and urban image,therefore promoting the study of Baotou's city image construction and communication strategy.
关键词
影像文本/包头城市形象/影视传播/安居Key words
image text/Baotou city image/film and television communication/settle down引用本文复制引用
基金项目
内蒙古高校人文社科重点研究基地-阴山文化研究中心项目(24YSYJ0004)
内蒙古民族文化艺术研究院科研项目(2024IMYY05)
包头师范学院高水平研究成果培育项目(BSYKJ2022-WQ01)
出版年
2024
NETL
NSTL
万方数据