首页|国际战略传播:日本的理念、能力建设及启示

国际战略传播:日本的理念、能力建设及启示

International Strategic Communication:Japan's Concepts,Capacity Building,and Enlightenments

扫码查看
日本的国际战略传播建构以推进体系机制建设和强化传播能力为中心,旨在提升与安保战略的适配度,强化舆论战、思想战能力,维护国家利益、塑造国家形象,进而推进其价值观外交.日本国际战略传播能力、传播生态及其体系机制构建的关键,是建立一套由首相官邸领导和外务省主导的能够充分培养外宣人才,承接官民两轨外宣渠道需求、增容社交网络资源,广域多维、高效协同的现代传播体系.其策略为有效利用传统媒体与新媒体以及文化符号系统,实施分众化、在地性和植入式传播,以宣传日本的政策主张、文化魅力等,塑造有利日本的文化心理和国际舆论环境.日本加速构建国际战略传播,推动其传统外宣向主体性、主导型外宣转化,实现外宣战略、外交战略和国家战略三位一体的转变.
Japan's approach to constructing international strategic communication focuses on advan-cing the development of its system and mechanisms,as well as bolstering its communication capabilities.This initiative aims to align more closely with security strategies,augment the nation's proficiency in public opinion and ideological warfare,protect its national interests,and shape its national image.This,in turn,supports Japan's value-oriented diplomatic ef-forts.The cornerstone of Japan's international strategic communication capabilities,commu-nication ecosystem,and the development of its system and mechanisms is the establishment of a contemporary communication framework capable of promoting foreign propaganda expert-ise,fulfilling the requisites of both governmental and non-governmental propaganda chan-nels,and expanding its social media presence.This framework is characterized by its exten-sive,multi-faceted,and highly effective collaborative nature,with the Prime Minister's Office taking the lead and the Ministry of Foreign Affairs playing a dominant role.Japan's strategy encompasses the strategic use of traditional and new media,as well as cultural sym-bol systems,to execute targeted,localized,and integrated communication.This approach aims to advocate for Japan's policy stances and cultural appeal,thereby cultivating a favora-ble cultural mindset and international public opinion climate for Japan.Japan is actively ac-celerating the development of its international strategic communication,propelling the evolu-tion of its traditional foreign propaganda towards a more subject-focused and leading para-digm,and achieving a tripartite transformation that merges foreign propaganda strategy,dip-lomatic strategy,and national strategy.

JapanInternational Strategic Communicationcommunication philosophycom-munication systemcommunication ecologynew media

吴限

展开 >

中国社会科学院日本研究所

中国社会科学院日本研究所中日社会文化研究中心(北京邮编:100007)

日本 国际战略传播 传播理念 传播体系 传播生态 新媒体

国家社会科学基金中国历史研究院重大历史问题研究专项

22VLS014

2024

亚太安全与海洋研究

亚太安全与海洋研究

CSSCI北大核心
ISSN:
年,卷(期):2024.(3)
  • 58