中医药与国家形象自塑研究
Traditional Chinese Medicine and Self-Molding of National Image
李成华 1孙慧明 1孔冉冉1
作者信息
- 1. 山东中医药大学,山东济南 250355
- 折叠
摘要
中医药是中华优秀传统文化的代表元素之一,在政府推动下,中医药越来越受到重视,其疗效也得到国内外民众的认可,中医药在塑造国家形象中的作用愈加明显.中医药服务贸易的增长和中医药在疫情防控中的突出表现证实了其疗效确切,有力回击了国外个别媒体"污名化"的报道,对国家形象的自塑起到积极作用.在翻译中准确阐释中医药理论及其疗效,增强文化自信,能为中医药塑造国家形象搭建桥梁.
Abstract
Traditional Chinese medicine(TCM)is among the most outstanding representatives of excellent traditional Chinese culture.With the promotion of government,it has been paid increasing attention,and its efficacy has also been recognized by people both at home and abroad gradually,its role in molding national image has become increasingly ob-vious.The growth of trade in TCM services and its outstanding performance in pandemic prevention and control have confirmed its exact efficacy,which effectively countered the stigmatized reports of individual foreign media and positive-ly molded the national image.Accurately interpreting TCM theory and its efficacy and enhancing cultural confidence in translation can help to build a bridge for TCM to mold national image.
关键词
中医药/国家形象/自塑/服务贸易/疫情防控/媒体报道/翻译Key words
Traditional Chinese Medicine/National Image/Self-Molding/Service and Trade/Pandemic Prevention and Control/Media Report/Translation引用本文复制引用
基金项目
山东省人文社会科学研究项目(2022-JCWX-05)
山东省人文社会科学研究项目(2022-ZXLC-25)
山东中医药大学高等教育发展规划研究课题(GJYJY202215)
山东中医药大学高等教育发展规划研究课题(GJYJY202280)
出版年
2024
国家科技期刊平台
NSTL
万方数据