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国家文化数字化的内在机理、困境审视与实现路径

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文化兴则国兴,文化强则国强.将文化数字化提升为国家战略,是新时代党和政府对建设文化强国、提升国家文化软实力方面采取的重大战略举措.数字技术与文化的融合发展在宏观层面上丰富了中华民族的文化基因,提高了文化数字化治理水平;在中观层面上优化了文化产业数据化布局,拉动了数字化文化消费能力;在微观层面上加强了文化基础设施数字化建设,提升了公共文化服务水平.但文化数字化目前存在以下困境:顶层设计不够健全,造成"信息孤岛"效应;数字化应用范围受限,"数字鸿沟"问题突出;数字化文化服务供给不足,行业联动机制尚未建立.基于此,文化数字化首先要优化战略目标定位,在数据赋能中提升文化的共享性:聚焦文化数字化建设核心,促进数字化文化全链条发展;明确文化数字化建设目标,实现优秀传统文化的传承;搭建数字化文化治理平台,促进各省份主体实时交互.其次要健全文化数字化制度,在数据赋能中提升文化的规范性:掌握核心技术,驾驭数字媒介技术,强化文化核心竞争力;走出数字陷阱,打破"数字鸿沟".最后要完善文化数字化机制,在数据赋能中提升文化的安全性:突出主体协作,深化文化数据整合,搭建文化数字化转型协作体系;筑牢文化数据安全,提高国家文化影响力.
The Intrinsic Mechanism,Difficulty Survey and Implementation Pathways of National Cultural Digitization
A country will thrive only if culture thrives,and a country will be strong only if culture is strong.Elevating cultural digitization to a national strategy is a major strategic initiative of the Party and the State in the new era for building a culturally strong nation and enhancing the country's cultural soft power.At the macro level,the integration and development of digital technology and culture have enriched the cultural genes of the Chinese nation and improved the level of cultural digital governance;at the meso level,it has optimized the data-based layout of the cultural industry,and boosted the capacity for digital cultural consumption;at the micro level,it has strengthened the digitization of the cultural infrastructure,and improved the level of public cultural services.However,cultural digitization currently faces some challenges:The top-level design is not sound enough,resulting in the "information island" effect;the scope of digital applications is limited;and the"data gap"problem is prominent;the supply of digital cultural services is insufficient;and the industry has not yet established a linkage mechanism.In light of these challenges,the priority for cultural digitization is to optimize the strategic target positioning,and enhance the sharing of culture in data empowerment:focus on the core of cultural digitization construction,and promote the development of the whole chain of digital culture;clarify the objectives of cultural digitization construction,and realize the inheritance of the excellent traditional culture;and set up a digital cultural governance platform,and promote real-time interaction among the main subjects of each province.Secondly,it is essential to strengthen the institutional framework of cultural digitization to enhance the normativity of culture in data empowerment and grasp core technologies.This includes mastering digital media technology,reinforcing the core competitiveness of culture,breaking out of the"digital divide",and avoiding pitfalls associated with excessive reliance on digital technologies.Finally,perfecting the mechanisms of cultural digitization is crucial to enhancing the security of culture through data empowerment,emphasizing collaborative efforts among stakeholders.This involves deepening the integration of cultural data,establishing a collaborative system for cultural digitization transformation,and fortifying cultural data security to elevate national cultural competitiveness.

national culturedigitizationintrinsic mechanismpredicament analysisimplementation pathways

周建新

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深圳大学文化产业研究院,广东深圳 518061

国家文化 数字化 内在机理 困境审视 实现路径

国家社科基金重大项目广东省哲学社会科学重点实验室建设项目深圳市哲学社会科学规划共建项目

21ZDA08220220179SZ2023D005

2024

烟台大学学报(哲学社会科学版)
烟台大学

烟台大学学报(哲学社会科学版)

CHSSCD
影响因子:0.467
ISSN:1002-3194
年,卷(期):2024.37(1)
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