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新质生产力赋能文化和旅游产业高质量发展研究

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着眼于高质量发展与中国式现代化建设的战略全局,建构与现代化产业体系相适应,与新一轮科技革命相协同,与国家发展战略部署相一致的新质生产力,已成为现阶段产业发展的内在要求.在当前文化和旅游产业发展已经步入深度调整期的背景下,面临着文化和旅游资源开发利用率低、文化和旅游产品及服务类型同质化与单一化、数字赋能文化和旅游发展的动能不足且层级较低、国际旅游服务及市场环境尚不完善等痛点问题.新质生产力的提出为文化和旅游产业的高质量发展既建构了理论逻辑,也提供了解决方案.新质生产力是创新力、优化力,也是绿色生产力.它以拓展文化旅游新业态、新模式、新场景为基础,推动传统文化和旅游产业转型升级;以强调促进绿色发展为核心的新的生态文明观的形塑,建立赋能文化和旅游产业高质量发展的内在逻辑.加快形成文化和旅游新质生产力,要以科技的全域嵌入促进文化和旅游要素优化与业态创新,以深度融合赋能不断拓展文化和旅游产业发展新空间,以体制机制的创新营造更高水平的文化和旅游发展环境,以新时代人文经济指引文化和旅游产业可持续发展.
The Study on Empowering High-Quality Development of Cultural and Tourism Industry with New Quality Productivity
Focusing on the overall strategic situation of high-quality development and Chinese path to modernization,building a new quality productivity that is compatible with the modern industrial system,coordinated with a new round of scientific and technological revolution,and consistent with the national development strategy has become the internal requirements of industrial development at this stage.Against the backdrop of the current deep adjustment period in the development of cultural tourism industry,facing pain points such as low utilization rate of cultural tourism resources,homogenization and singularity of cultural tourism products and service types,insufficient and low level of digital empowerment of cultural tourism development,and imperfect international tourism services and market environment,the proposal of new productive forces not only constructs theoretical logic for the high-quality development of cultural tourism industry,but also provides solutions.New quality productivity is innovation,optimization,and green productivity.It aims to expand new forms,models,and scenarios of cultural tourism,promote the transformation and upgrading of traditional cultural and tourism industries,and shape a new ecological civilization concept centered on promoting green development.It establishes an internal logic that empowers the high-quality development of cultural and tourism industries.To accelerate the formation of new productive forces in cultural and tourism,we need to promote the optimization of cultural and tourism elements and innovation in business formats through the full integration of technology,continuously expand new space for the development of the cultural and tourism industry through deep integration,create a higher level of cultural and tourism development environment through institutional and mechanism innovation,and guide the sustainable development of the cultural and tourism industry with the new era of cultural and economic indicators.

new quality productivitycultural tourismhigh-quality developmentsustainable development

亓冉、李凤亮

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深圳大学文化产业研究院,广东 深圳 518060

华南农业大学乡村振兴研究院,广东 广州 510642

新质生产力 文化旅游 高质量发展 可持续发展

2024

烟台大学学报(哲学社会科学版)
烟台大学

烟台大学学报(哲学社会科学版)

CHSSCD
影响因子:0.467
ISSN:1002-3194
年,卷(期):2024.37(5)