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烟台培育壮大预制菜产业实证研究

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预制菜是乡村三产融合发展的新模式,是"菜篮子"工程提质增效的新业态,是农民"接二连三"增收致富的新渠道,是以产业发展"小切口"撬动乡村振兴的"大战略".自今年中央一号文件首次提出"培育发展预制菜产业"以来,预制菜产业成为各地谋求高质量发展的"抢手菜",越来越多的地区加入到"预制菜产业名城"这场城市新名片竞逐战中.面对预制菜"赛道"新风口,烟台也在加速布局.烟台培育壮大预制菜产业优势突出,但也存在着诸多问题.在借鉴省内外部分城市培育壮大预制菜产业经验做法基础上,烟台培育壮大预制菜产业必须立足抓统筹、育特色、强企业、树品牌四个方面,"炒好"这盘万亿级的"硬菜",在激烈的市场竞争中突出重围.
Empirical Study on Cultivating and Expanding Prepared Dishes Industry in Yantai
Prepared dishes,as a new model for the integrated development of the primary,secondary,and tertiary industries in rural areas,represents a new format for improving the quality and efficiency of the"shopping basket"program.It offers farmers a new avenue to increase their income and achieve prosperity through a series of intercon-nected industries.Moreover,it serves as a"grand strategy"that leverages the small but significant development of industrial sectors to drive rural revitalization.Since the central government document No.1 this year first proposed"cultivating and developing the prepared dishes industry,"this sector has become a sought-after choice for re-gions seeking high-quality development.An increasing number of cities are joining the competition to become a"city renowned for its prepared dishes industry,"aiming to garner a new identity.Facing this emerging trend in the prepared dishes industry,Yantai is also accelerating its layout.Although Yantai enjoys prominent advantages in cultivating and expanding its prepared dishes industry,it also faces numerous challenges.Drawing on the experi-ences of other cities within and without the province in nurturing and expanding the prepared dishes industry,Yan-tai must focus on four key areas:focusing on planning,fostering unique characteristics,strengthening enterprises,and establishing brands.By doing so,Yantai aims to"cook"this trillion-level"hard dish"well and stand out in the fierce market competition.

prepared dishesintegration of primary,secondary,and tertiary industriesrural revitalizationhigh-quality development

黄立新

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中共烟台市委党校,山东烟台 264003

预制菜 三产融合 乡村振兴 高质量发展

2024

烟台职业学院学报
烟台职业学院

烟台职业学院学报

影响因子:0.632
ISSN:1673-5382
年,卷(期):2024.19(1)