Research on Strategies for Transformation and Development of Cross-Border E-commerce Enterprises in the Digital Technology Era
With the rapid development of mobile internet,the global economy has entered the digital era,signifi-cantly altering the operational models of modern society.Cross-border e-commerce has become an important avenue for enterprises to expand into overseas markets.This article,based on discussing the current development status of cross-border e-commerce enterprises,analyzes the opportunities and challenges faced by these enterpri-ses in transformation.It proposes strategies for cross-border e-commerce enterprises to seize opportunities and address challenges within the context of rapid digital technology advancement.
digital economycross-border e-commercetransformation
NETL
NSTL
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