数字技术时代的跨境电商企业转型发展思路研究
Research on Strategies for Transformation and Development of Cross-Border E-commerce Enterprises in the Digital Technology Era
苗艺丹1
作者信息
- 1. 烟台职业学院,山东 烟台 264670
- 折叠
摘要
随着移动互联网的快速发展,全球经济进入数字时代,显著改变了现代社会的运行模式,跨境电商成为企业拓展海外市场的重要途径.文章在讨论跨境电商企业发展现状的基础上,分析跨境电商企业转型所面临的机遇和挑战,提出在数字技术快速发展的大背景下,跨境电商企业抓住机遇应对挑战的策略.
Abstract
With the rapid development of mobile internet,the global economy has entered the digital era,signifi-cantly altering the operational models of modern society.Cross-border e-commerce has become an important avenue for enterprises to expand into overseas markets.This article,based on discussing the current development status of cross-border e-commerce enterprises,analyzes the opportunities and challenges faced by these enterpri-ses in transformation.It proposes strategies for cross-border e-commerce enterprises to seize opportunities and address challenges within the context of rapid digital technology advancement.
关键词
数字经济/跨境电商/转型Key words
digital economy/cross-border e-commerce/transformation引用本文复制引用
基金项目
2022年烟台职业学院横向课题(HX202224)
出版年
2024
NETL
NSTL
万方数据