迭代式创新、双元机会开发对消费升级的影响机制研究
The Influence Mechanism of Iterative Innovation and Dual Opportunity Development on Consumption Upgrading
马蓝 1安立仁1
作者信息
- 1. 西北大学经济管理学院,陕西西安 710127
- 折叠
摘要
数字经济不仅打破了传统的企业生产模式也改变了消费模式.在数字技术更新换代的环境下,企业要更加重视迭代式创新的重要作用,挖掘消费升级的机会.本文运用226家企业的研究样本数据进行实证分析,结果:迭代式创新对消费升级具有显著正向影响;迭代式创新分别对均衡型机会开发和创新型机会开发具有显著正向影响;均衡型机会开发和创新型机会开发分别对消费升级具有显著正向影响;均衡型机会开发和创新型机会开发在迭代式创新与消费升级关系间具有中介作用.企业在寻找符合自身发展的商业模式和新市场的开辟中,要更加重视迭代式创新的重要作用,借助双元机会开发视角去探索不同的商业路径,提升消费的渠道和规模,实现价值创造.
Abstract
Digital economy has not only broken the traditional enterprise production mode but also changed the consumption mode.In the environment of digital technology innovation,enterprises should pay more attention to the important role of iterative innovation and explore the opportunity of consumption upgrading.This paper makes an empirical analysis with the data of 226 enterprises.The results show that:iterative innovation has a significant positive impact on consumption upgrading,iterative innovation has significant positive influence on balanced opportunity development and innovative opportunity development respectively.Balanced opportunity development and innovative opportunity development have significant positive effects on consumption upgrading respectively.Balanced opportunity development and innovative opportunity development mediate the relationship between iterative innovation and consumption upgrading.Enterprises should pay more attention to the important role of iterative innovation when looking for business models in line with their own development and opening up new markets.They should explore different business paths with the help of dual opportunity development perspective,improve consumption channels and scale,and realize value creation.
关键词
迭代式创新/双元机会开发/消费升级Key words
iterative innovation/dual opportunity development/consumption upgrading引用本文复制引用
基金项目
国家社会科学基金资助项目(20XMZ092)
出版年
2024
NETL
NSTL
万方数据