The Influence Mechanism of Iterative Innovation and Dual Opportunity Development on Consumption Upgrading
Digital economy has not only broken the traditional enterprise production mode but also changed the consumption mode.In the environment of digital technology innovation,enterprises should pay more attention to the important role of iterative innovation and explore the opportunity of consumption upgrading.This paper makes an empirical analysis with the data of 226 enterprises.The results show that:iterative innovation has a significant positive impact on consumption upgrading,iterative innovation has significant positive influence on balanced opportunity development and innovative opportunity development respectively.Balanced opportunity development and innovative opportunity development have significant positive effects on consumption upgrading respectively.Balanced opportunity development and innovative opportunity development mediate the relationship between iterative innovation and consumption upgrading.Enterprises should pay more attention to the important role of iterative innovation when looking for business models in line with their own development and opening up new markets.They should explore different business paths with the help of dual opportunity development perspective,improve consumption channels and scale,and realize value creation.
NETL
NSTL
万方数据
