The Impact of Networked and Embedded Cooperation on New Product Development Performance:The Moderating Role of Digital Transformation
With the development of the digital economy,the efficacy of various cooperative paradigms among firms has undergone significant transformations.However,there is a paucity of existing research that delves into the impact of digital transformation on the process of cooperative innovation and new product development.This study aims to address this research gap by examining 245 companies in the A-share computer communication industry from 2007 to 2020.Drawing upon the transaction cost theory,we integrate networked and embedded cooperation into a comprehensive theoretical framework and investigate their distinct effects on new product development performance.Additionally,we explore the moderating role of digital transformation in this context.Our findings reveal that networked cooperation facilitates new product development performance,while the relationship between embedded cooperation and new product development performance follows an inverted U-shaped pattern.Notably,digital transformation plays a positive moderating role on the relationship between networked cooperation and new product development performance.Furthermore,it intensifies the inverted U-shaped relationship between embedded cooperation and new product development performance.Based on these empirical findings,we propose innovative cooperation strategies for technology firms to adapt to future challenges.
networked cooperationembedded cooperationdigital transformationnew product development performancetransaction cost
NETL
NSTL
万方数据
