乡村夜间经济发展的逻辑、现状与路径——基于农文旅融合的背景
The Logic,Current Situation,and Path of Rural Night-time Economy Development:in the Context of the integration?o xf Agriculture,Culture&Tourism Integration
荣沐华1
作者信息
- 1. 清华大学 新闻与传播学院,北京 100084
- 折叠
摘要
与城市夜间经济相比,乡村夜间经济的发展水平较低,所受的关注也更少,如何把握乡村夜间经济的新风口,开发消费的"新蓝海",是推进乡村振兴的新课题.本文将在农文旅融合发展的新背景下,从必要性和可能性两方面阐释乡村夜间经济发展的逻辑,进而分析我国乡村夜间经济发展的现状并总结出相关困境,最后针对现存困境提出可能的解决方案,为乡村夜间文旅活动的发展提供建议.
Abstract
Compared with urban night economy,rural night economy has a lower level of development and has received less attention.How to grasp the new air outlet of rural night economy and develop the"new blue o-cean"of consumption is a new topic to promote rural revitalization.This paper first makes a research on the logic of rural night economy development from both necessity and possibility under the new background of integrated development of agriculture-cultural tourism,then analyzes the current situation of rural night economy develop-ment in our country and summarize the relevant dilemmas,and finally puts forward the possible solutions to the existing dilemmas to provide suggestions for the development of rural night cultural tourism activities.
关键词
农文旅融合/夜间经济/乡村振兴Key words
integration of agriculture,culture and tourism/nighttime economy/rural revitalization引用本文复制引用
出版年
2024
NETL
NSTL
万方数据